Senior-level consumer goods professional with over 30 years of experience in Latin America and the USA, spanning multiple categories, companies, and geographies.

Extensive background in strategic planning, sales, marketing, frontline operations, and general management with full P&L responsibility.

Demonstrated ability to develop and lead the implementation of strategies that significantly increase both market share and profitability.

Pedro is a seasoned executive with a distinguished global career spanning the corporate and public sectors in LatinAmerica, the USA, and Europe.

He was CEO of the Costa Rica Trade and Investment Promotion Authority PROCOMER in 3 different Governments. He led Costa Rica’s exports, free trade zones and foreign direct investment attraction strategy and execution.

Under his leadership, PROCOMER was acclaimed as the "Best Trade andInvestment Promotion Organization in the World" for eight consecutive years (2015-2023).